A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | A Marketing Mix | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?

Deanna Dahlsad's insight:

An inforgraphic illustrating just which types of posts fit in best at specific social media sites. Humorous, but lots of insights here. (The Instagram note made me giggle pretty hard!)

Clive Oakley's curator insight, November 15, 2013 11:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 8:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 2014 10:08 AM
Where Should You Post That Thing You Want to Share?
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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | A Marketing Mix | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
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Power Publishing to Social Media With Symphony

Power Publishing to Social Media With Symphony | A Marketing Mix | Scoop.it

Manage your Facebook, Twitter, and Instagram profiles from one place. You can separate personal profiles from business so you never accidentally post to the wrong page.


No logging in and out, or switching between a zillion browser tabs.

Deanna Dahlsad's insight:

Probably the neatest tool is how it gives links posted at Facebook larger images (which is inclined to get more notice/interaction). However, this is not free; lowest rate is $29 a month.

Laura Brown's comment, September 10, 2013 10:40 PM
Sad, but if it isn't free I just don't want to bother. Not because I'm cheap but because I am SO VERY tired of spending money on something only to be disappointed and annoyed at the time I wasted trying it out instead of sticking with the freeware. I've become hugely reluctant to pay for anything online because none of it offers anything really new, useful or functional.
Deanna Dahlsad's comment, September 10, 2013 10:42 PM
I could be crazy, but it looks like FB has improved the size of images in links posted on Pages... Not all of them, but sometimes they do slow rollouts, so my fingers are crossed ;)
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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | A Marketing Mix | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
Jeff Domansky's comment, July 12, 2013 4:27 PM
Amen, Deanna!
Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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Infographic: Pinterest requires constant content curation

Infographic: Pinterest requires constant content curation | A Marketing Mix | Scoop.it
I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | A Marketing Mix | Scoop.it
Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now.
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | A Marketing Mix | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


Via Robin Good
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Scoop.it adds post scheduling for everyone through partnership with Buffer

Scoop.it adds post scheduling for everyone through partnership with Buffer | A Marketing Mix | Scoop.it
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday.

 

Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:

Cendrine Marrouat - https://www.cendrinemedia.com's comment, September 19, 2012 10:56 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment, September 19, 2012 11:55 PM
Thank you for sharing my article!
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Email marketing vs social media - Who wins?

Email marketing vs social media - Who wins? | A Marketing Mix | Scoop.it

"Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact, research has shown that the use of email in our marketing and CRM activities has grown significantly over the past few years. And let’s not forget that in order to sign up to Facebook you still need an email address."

 

[I won't be a spoiler; at least check out the infographic and glean!]

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The Curated Shopping Experience: Great Examples at Work

The Curated Shopping Experience: Great Examples at Work | A Marketing Mix | Scoop.it

Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.

 

And some brands, having well understood this mechanism, are already banking on it. 

 

If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.

 

From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.

 

We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.

 

Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.

 

Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.

 

Here are three current examples of curation in action:..."

 

Excellent. 9/10

 

Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ;


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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | A Marketing Mix | Scoop.it

From The Original Article: "For years, the best way to gain rankings in search results was to have:

 

1) Accessible pages featuring
2) Quality content
3) Targeting the right keywords
4) In a way that naturally earned external links

 

Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.

 

Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".

 

Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings

 

 


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This Horrible/Amazing Man Makes $1,000 a Day on Pinterest

This Horrible/Amazing Man Makes $1,000 a Day on Pinterest | A Marketing Mix | Scoop.it
And you thought Pinterest was only useful for lonely pastry fantasy. This anonymous conman talked to the Daily Dot, and boy does he have an easy job: fooling Pinterest's lonely materialists into clicking Amazon spam links.

 

Horrible -- and this leads only to tighter TOS policies for everyone.


Via Asil
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Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today

Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today | A Marketing Mix | Scoop.it
Last December I wrote of the need for more brand ambassadors.
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.