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Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis. Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....
Via Jeff Domansky, Deanna Dahlsad
Prompting more people to sign up for Amazon Prime, and thus spend more on amazon.com, makes sense.
Via Ware-Pak LLC
To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.
The battle: original vs aggregated content. From PR Week
Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”
Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.
Magazine Advertising
littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
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Content Curation Is Not a Marketing Technique
Via Robin Good
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
The post What is preferable: A blog or a traditional Newspaper?
Net neutrality explained. Will you have to pay more for Netflix, or a fee to be able to stream YouTube videos at full speed?
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.
Via Martin (Marty) Smith, Deanna Dahlsad
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...
...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.
”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...
Via Jeff Domansky
For adult webmasters and bloggers, the real ruckus started when Tumblr prepared itself for a Yahoo buy-out by appearing to purge itself of adult content. The micro-blogging site did this quite effectively when it dealt a dirty blow to Tumblr users by using robots.txt to exclude the search engines from indexing sites labeled as “adult”. This was reported in accurate detail by Bacchus at the long-respected ErosBlog. (it must be noted that Tumblr does not seem to be using the Robots Meta Tag. Do you know about robots.txt files and Robots Meta Tags?) This was reported by Bacchus before anyone even had an idea that Yahoo & Tumblr were in talks. Just days later, Bacchus again discussed issues for adult bloggers at Tumblr, i.e. how difficult it became to even search your own Tumblr blog & how to back-up your Tumblr site. By this time, the rumors had become official news: Yahoo had purchased Tumblr.
Via Gracie Passette, Deanna Dahlsad
In an ocean of self-published titles, two questions keep bobbing to the surface: How can readers find quality e-books, and how can authors of quality e-books find readers?
Via Sara Rosett
There’s a lot of talk about content curation; but is anyone making money?
But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
Good: I wrote personalized letters to booksellers and sent them ARCS. My efforts resulted in my novel being a Booksense Notable (Which is now Indie Bound.) Bad: I wasted too much time on bookstore appearances. Lots of time only a few people would come out, so now I mostly do drop-in signings where I just sign stock and chat up booksellers. Karin Gillespie
Via Sara Rosett
But times really have changed. Attention on the end user is rising; the intermediary structure is declining. And publishers should be rethinking their branding strategies, at the core of which are imprints, as they address the emerging marketplace realities.
Via Sara Rosett
This guide explains how you can submit an RSS feed of your blog to Amazon in less than 10 minutes for it to be available in the Kindle store a day or two later.
Via Heiko Idensen
Apple's decision to reject an e-book by Seth Godin because it contains hyperlinks to books in the Amazon store is just another example of how the oligopoly that controls the market for e-books is turning the landscape of reading into a walled garden.
***
Just as a few massive chain stores eventually came to dominate the traditional printed book market in North America, the e-book marketplace is a kind of oligopoly involving a few major players — primarily Amazon, Apple and Barnes & Noble. And while bookstore owners of all kinds are free to decide which books they wish to put on their shelves, these new giants have far more control over whose e-books see the light of day because they also own the major e-reading platforms, and they are making decisions based not on what they think consumers want to read but on their own competitive interests. That is turning the e-book landscape into even more of a walled garden.
Author and digital-marketing maven Seth Godin highlighted this issue in a recent blog post, in which he described how his new book was turned down by Apple because it contained hyperlinks to books sold by Amazon (with whom Godin has a partnership). According to a letter that the author says he received from the company, the new title — Stop Stealing Dreams, a book about the transformation that Godin believes needs to happen in public education — was rejected by Apple due to what the letter described as “multiple links to [the] Amazon store.” Godin notes that the book had links to related works, including Too Big to Know from David Weinberger, co-author of The Cluetrain Manifesto.
Via Heiko Idensen
Author J.K. Rowling has chosen to do a number of interesting things with the launch of the e-book versions of her Harry Potter series.
*** After months of anticipation, the e-book versions of author J.K. Rowling’s phenomenally successful Harry Potter series are now available through Rowling’s Pottermore online unit, and as my PaidContent colleague Laura Owen has noted in her post on the launch, Rowling has chosen to do a number of interesting things with her e-books, including releasing them without digital-rights management restrictions. Obviously, the success of the Potter series has given Rowling the ability to effectively dictate terms to just about anyone, even a powerhouse like Amazon, but there are still lessons that other book publishers should take from what she is doing. *** One of the encouraging things about the Pottermore launch is that the books will be available on virtually every platform simultaneously, including the Sony Reader, the Nook from Barnes & Noble, the Kindle and Google’s e-book service (which is part of Google Play).
Via Heiko Idensen
The “chick lit” box never really did justice to the full spectrum of women’s experience that many of these novels address—and is no longer relevant to the work being published now.
Via Sara Rosett
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Antiques & Vintage Collectibles
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Content marketing has an identity crisis. Here's why (and how to resolve it).
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.