You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Ennio Martignago's curator insight,
January 8, 2014 3:26 AM
"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti
Beth Kanter's curator insight,
January 8, 2014 9:40 PM
recent survey by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs): - 74% of marketers say that content curation is an important part of their content strategy. -60% of marketers say it's difficult to find original content to curate. - 58% said that their companies need effective content curation in order to say afloat in their industries. - 57% of marketers said that finding the right kind of content to curate is difficult.
Lori Wilk's curator insight,
January 9, 2014 10:32 AM
It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers. Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.
9Dotstrategies's curator insight,
September 26, 2013 10:33 PM
Traffic Generation through Scoop.it usage....
malek's comment,
September 30, 2013 7:17 PM
@dawn Matheson is absolutely right, I always find it more rewarding to search on Scoop.it (the curation effect in action)
Robin Good's curator insight,
September 17, 2013 4:41 PM
Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources. Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output". and "...the ability to create value through curation is uncommon." And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select. "And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate." Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future. This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links". He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content. But if you build an audience first—if you are known for something—then your curation has meaning." The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com). A good reading for anyone interested in better understanding what content curation is all about. Rightful. 8/10 Full article: http://brandsavant.com/brandsavant/curation (Image credit: Guy choosing a place to go by Shutterstock)
Prof. Hankell's curator insight,
September 18, 2013 2:18 PM
Robin Good's insight:
Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.
Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".
and "...the ability to create value through curation is uncommon."
And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.
"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate." Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.
This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".
He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.
But if you build an audience first—if you are known for something—then your curation has meaning."
The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).
Rightful. 8/10 Full article: http://brandsavant.com/brandsavant/curation
Sally Tilley's curator insight,
September 18, 2013 5:56 PM
A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)
Ally Greer's curator insight,
March 18, 2013 1:51 PM
I'm not sure how many more times we can say this, but it couldn't be more true!
Juannean Young's curator insight,
March 20, 2013 10:21 AM
Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?
Only thinking about yourself is a great way to Fail.
One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
ben bernard's comment,
January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
ben bernard's comment,
January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 19, 2012 10:56 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 19, 2012 11:55 PM
Thank you for sharing my article!
|
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
|