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A Marketing Mix

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Marketing

A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

Curated by Deanna Dahlsad

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Rescooped by Deanna Dahlsad from Content Curation World

Scoop.it!

From www.masternewmedia.org - March 18, 2014 5:03 PM

Deanna Dahlsad's insight:

Many solid points here; but also worthy of reading for simply knocking the "easy way" mentality of many "quick marketing plans" out there.

i.e. Realty's curator insight, March 25, 2014 4:06 PM

Are you creating value or noise?

LennyFromTheBlock's curator insight, June 21, 2020 9:56 PM

I've always wanted to know the difference, if there was any, between content curation and content marketing, and I found it! I found out there is a huge difference between the two and even though they sound like the same things, they are not. This article is such an easy read if you have extra time on your lunch break or on the bus to work!

Content curation is looked at as easy and effortless but actually is more time consuming because you have to go through site after site, and infographic after infographic to look for the perfect ones for your intended audience.

Amanda Schenk's curator insight, June 22, 2020 10:56 PM

The media industry is just one blurred line. Every subject and specialty overlaps at least a tiny bit with another. However, though content curation and content marketing are frequently seen as synonymous, they are distinctly different.

Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic

Scoop.it!

From www.scenttrail.com - December 28, 2013 4:46 PM

Deanna Dahlsad's insight:

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Martin (Marty) Smith's curator insight, December 28, 2013 1:55 PM

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money.

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win.

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.

Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic

Scoop.it!

From www.inf.kcl.ac.uk - October 15, 2013 3:59 PM

Deanna Dahlsad's insight:

Robin Good of Content Curation World breaks the findings down thus:

a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.

b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)

c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.

d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.

This is rather my experience; however, I usually explain it to my clients this way:

a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.

b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.

c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.

d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.

Deanna Dahlsad's curator insight, October 15, 2013 3:58 PM

Robin Good of Content Curation World breaks the findings down thus:

b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)

c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.

d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.

This is rather my experience; however, I usually explain it to my clients this way:

b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.

c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.

Carmenne Kalyaniwala's curator insight, October 16, 2013 2:17 AM

A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013

AnneMarie Cunningham's curator insight, October 17, 2013 8:28 AM

See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.

Curated by Deanna Dahlsad

An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com