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Many of us spend our days brainstorming, formulating and deliberating how we can create the best content for our brands or organizations. But we spend much less time focusing on the audiences that will be consuming those great content ideas. It’s not so much the number of followers we have on each of our platforms, but whether or not they are the right followers.
A link round up to illustrate the point about "the right audience" in terms of social media. However, this does not address how organic SEO, i.e. well written content, helps bring the right audience by meeting the needs of those searching.