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Online optimization requires a mix of search, social and mobile to help brands connect with customers across the entire sales cycle. Tips on today's optimization from Lee Odden and more. 
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Daily BeastTwitter Invests in Young Women with 'Girls Who Code'Daily BeastSilicon Valley is often called a boy's club, with women holding just 25% of all tech and engineering jobs.
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![The 6 Types Of Social Media User – Which Are You? [INFOGRAPHIC] - AllTwitter | 21st Century Public Relations | Scoop.it](https://img.scoop.it/z6i1dOybXzdt-OoZAfTOJTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The 6 Types Of Social Media User – Which Are You? [INFOGRAPHIC] (The 6 Types Of Social Media User – Which Are You?
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The Atlantic WireMorgan Stanley to Expand Access to Social MediaNew York Times (blog)The firm plans to give the roughly 17000 financial advisers at Morgan Stanley Smith Barney partial access to Twitter and LinkedIn over the next several months, ...Morgan...
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Go Team - Tweet this: The London Games will be the first Olympics told in 140 characters or less
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The quesiton always is - how much should I blog: "American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and...
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Why owners are less likely to stick to a social strategy as their businesses grow--and how it hurts them.
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Sulu and Social Media: 3 Key Lessons George Takei Can Teach You About Effective Public Relations (Sulu & Social Media: 3 Key Lessons @GeorgeTakei Can Teach You About Effective Public Relations http://t.co/1eeBexIk...
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CIO TodayIBM Survey Shows CIOs Strengthen Marketing EffortsWall Street Journal (blog)A new survey from IBM suggests that advertising is more effective when CIOs play a bigger role in the hiring of technology vendors and the selection of tech ...Okay,...
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Blogging and recycling: thoughts on the ethics of reuse.Scientific American (blog)Owing to summer-session teaching and a sprained ankle, I have been less attentive to the churn of online happenings than I usually am, but an email ...
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Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.
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As Public Relations evolves into PR 2.0, it's clear that the PR practice of the future will be very different to that of today. We can see the changes taking place right before our eyes: the media landscape is shifting, audiences are ...
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Clients, colleagues, and my friends all want to increase their follower count.
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NorthJersey.comNJ Assembly to consider social media protectionsBusinessweekTRENTON, N.J.
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Want to discuss social media with professionals from all over the country? Don’t miss out on these popular Twitter chats. (You're on #Twitter anyway learn something!
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Here are five common errors that small businesses make when it comes to social media and how to avoid them.
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![A Simple Cheat Sheet for Using Pinterest for Marketing [Infographic] | 21st Century Public Relations | Scoop.it](https://img.scoop.it/Ju0tKoWpX7hsACRdhK4PRDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Reference this cheat sheet for Pinterest marketing to ensure you don't make and serious faux pas on the visual social network.
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Is it just us, or is the blogosphere starting to sound curmudgeonly with reports of widespread social media fatigue? Maybe social media really isn't the revolution it's been made out to be.
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I am still baffled by how many PR colleagues are NOT doing online monitoring. In average, when I speak at a conference, less then half of the people in the room can tell me there and then what's being said about their ...
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Media pundit Jeff Jarvis today challenged the audience at PR News' social media summit to practice “reverse PR” by representing the “public to the brand, rather than brand to the public.” Read the story (sub req'd) | Subscribe ...
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