21st Century Public Relations

With technology solutions such as predictive analytics and Big Data playing an increasingly prominent role in B2B marketing, it's important for the next generation of B2B marketers to get as much hands-on experience with these specialized solutions as possible.

College marketing programs have picked up on these trends and have begun focusing on both the importance of marketing technology and the importance of students getting some experience in working with B2B businesses, according to this article from Demand Gen Report.

For B2B businesses looking to have an impact on the next generation of marketing professionals, working with college marketing programs can provide valuable experience to students, as well as an inside look at what young marketers can bring to the table.

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Via Marteq