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21st Century Public Relations
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Scoop.it!
A new research report on marketing analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next three years. For big market cap B2C companies, it’s closer to a 100 percent increase. MarTech is the New Black. Get fashionable. Via Marteq 
Scoop.it!
Marteq's curator insight,
February 2, 2015 8:43 PM
Double digits are attainable with proper data management, a data-driven strategy, supported with marketing technology. It's attainable...today. |
Scoop.it!
marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Via Marteq
Scoop.it!
Marteq's curator insight,
January 7, 2015 8:47 PM
It's becoming increasingly clear that 2015 will be the first HUGE year of martech spending, and will continue at that high rate for some time. |
Can't disagree especially when there's an emphasis on agility and analytics.