21st Century Public Relations

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Via Marteq

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The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).

Via Marteq, Ally Greer

 

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Via Marteq

Digital has shaken up the marketing trade. Today’s marketers find themselves performing their work outside their comfort zone. While the marketing world has changed, the schools that teach marketers have not always kept up with the changes.

Intermediate/ Digest...

Dig­i­tal mar­ket­ing has caused mar­keters to think in terms of the entire cus­tomer expe­ri­ence and mov­ing them on the road from acqui­si­tion and usage to con­ver­sion and even­tu­ally reten­tion and loy­alty. How do mar­keters do this?

 

1. Test­ing is key. You will never get every­thing right. Know­ing how and what to test becomes para­mount. You need to be agile, and in a world of dig­i­tal, the mar­ket­ing depart­ment needs to become a test­ing machine.

 

2. You need to know what tools are avail­able that can assist in doing your job. It is not nec­es­sary to have a full under­stand­ing of the tech­nol­ogy. Instead, you need to know what’s avail­able. You need to have some knowl­edge of social sen­ti­ment and influ­ence, tar­get­ing, per­son­al­iza­tion, media opti­miza­tion, Web man­age­ment, and more.

 

3. You need to know how to cap­ture data, trans­late it into insight, and inter­pret it. You need to fig­ure out ways to go from data to insight to action.

 

4. You need to be skilled in break­ing down silos and work­ing effec­tively with cross chan­nels, cross media, and pri­vacy and secu­rity concerns.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Via Marteq