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Rescooped by heidi groshelle from The MarTech Digest
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9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

9 Free Analytic Tools to Measure Your Content Effectiveness - CMI | 21st Century Public Relations | Scoop.it
From www.contentmarketinginstitute.com - March 30, 2015 1:09 PM

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


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Marteq's curator insight, March 29, 2015 9:12 PM

Some of which you're familiar, some not. Click through for a description and link. And not all are free.
malek's curator insight, March 30, 2015 7:55 AM

The starting point is always GOOD CONTENT
Agile Net'Up's curator insight, April 1, 2015 3:01 PM

Tools are made for improved efficiency and effectiveness, here is a good list of Tools.
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Rescooped by heidi groshelle from The MarTech Digest
Scoop.it!

Twitter and IBM's Partnership Means Better Data Solutions for Marketers - ClickZ

Twitter and IBM's Partnership Means Better Data Solutions for Marketers - ClickZ | 21st Century Public Relations | Scoop.it
From www.clickz.com - October 31, 2014 12:35 AM

"Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.


The companies have joined forces to partner Twitter’s data with IBM’s analytics tools to better inform business decisions. Through the partnership, IBM and Twitter will offer a set of enterprise applications that analyze tweets based on geography, public biographical information, and the emotion expressed in the tweet. IBM also plans to train 10,000 employees to consult with businesses on the best use of Twitter data.


The new applications could improve marketers’ understanding of "affinity categories, purchase habits, purchase readiness, and more" "


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Marteq's curator insight, October 30, 2014 10:44 PM

This is an FYI so that we can all look for the offerings from Twitter. And it's a perfect example of how the marketer is challenged to connect all these wonderful technologies into one platform.
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