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1. Convey Urgency Via Marteq 
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MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. Via Marteq
Marteq's curator insight,
June 16, 2015 9:19 PM
The basics in outline form. Details, of course, when you click through. Easy to follow, easy to implement.
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From
moz
Digest... Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers. This makes intuitive sense. The use of hashtags (found in 45% of broadcast tweets) exposes content to others it might not normally reach. Similarly, images make content more attractive for casual viewers of one's account.
Each additional retweet a user makes is associated with 4% more new followers. I suspect it's because RT'd content is typically better-than-average content. It probably makes one's timeline more attractive to previewing users, and may result in RTs of the RT (thereby exposing you to a new audience).
Engaging with others is associated with 6% more new followers. This confirms that Twitter shouldn't just be a broadcast medium: that it's important to engage and respond. It likely increases your overall RTs, exposes your content to others (via those watching the engagement from others' timelines), and more.
Each additional tweet with a URL is associated with fewer new followers. Do links really add a ton of value to your followers? Particularly if that content is already ricocheted all over one's existing network? Probably not. And so it may turn off new followers.
Weekends are terrible: you can expect 23% fewer new followers. Save those tweets for the weekday!
Creating great content (and therefore getting RTs and favorites) is good.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
heidi groshelle's insight:
Great insights
Marteq's curator insight,
August 27, 2014 7:08 PM
Tremendous data and insight. And the post includes a blow-by-blow analysis done with Excel (and I thought I was an Excel jockey). |
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New data on social networks for B2B shows that LinkedIn is the most effective network for B2B marketers, but that Twitter is used most often. Suffering from MarTech FOMO? We’ve got the cure. Via Marteq
Marteq's curator insight,
September 7, 2015 10:25 PM
And you can access the report here: http://www.b2bmarketing.net/resources/social-media-benchmarking-report-2015
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"Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
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Via Marteq
Marteq's curator insight,
October 30, 2014 10:44 PM
This is an FYI so that we can all look for the offerings from Twitter. And it's a perfect example of how the marketer is challenged to connect all these wonderful technologies into one platform.
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As Twitter starts to mature and become a social advertising platform, we look at some of the brands who have created brilliant creative campaigns for free...
Twitter has been evolving over the last couple of years, going from a brilliant social tool to a media platform that is turning into a pay to play solution just like Facebook. Brands can still use it for customer service, brand building and to engage with their customers, but they are having to be increasingly creative to do so. This week, we look at five of the best campaigns run by brands that had creativity at their core....
[Clever campaigns provide creative marketing inspiration ~ Jeff] Via Jeff Domansky
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