Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.
Via Ally Greer
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Flegconsulting's curator insight,
December 2, 2014 11:28 AM
Faire le tour des outils me permettant d'effectuer une veille documentaire sur l'activité économique
socialcompany's curator insight,
August 6, 2014 6:45 AM
convincing slides to explain how scoop.it works
J-Philippe Déranlot's curator insight,
August 1, 2014 4:36 AM
Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)
Barbara Alevras, PMP's curator insight,
August 1, 2014 9:43 AM
Some great tips to help you promote the benefits of content curation as a key marketing activity. Would any of these resonate with your boss?
Ally Greer's curator insight,
July 22, 2014 6:34 PM
Great tips & tools from Scoopiteer @Brian Fanzo!
Julia Echeverría's curator insight,
July 31, 2014 6:54 AM
Este artículo es realmente interesante, qué sería de nosotros sin la curación de contenidos?, si es lo que realmente importa en la red. |
Ken Dickens's curator insight,
March 24, 2015 12:18 PM
A little long, but there are some clear directions in here. And it is not what you think! Also, think about using this info to post at times when others are not posting. Less competition! -Ken
Fred FOURNIER's curator insight,
August 9, 2015 11:38 AM
It s always a question of ...data ! Big data could make you became crazy or....help you so much !
Terry Elliott's curator insight,
August 16, 2014 7:23 AM
The image above amounts to a template for curating a digital space: Find something timeless to curate.Fit it into a pattern that makes sense.Find a larger context for why this matters.Share widely.I think this fits into Harold Jarche’s simpler seek-sense-share framework. Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck. Interesting links from article and from comments: http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/
Terry Elliott's curator insight,
August 16, 2014 7:26 AM
The image above amounts to a template for curating a digital space:
1. Find something timeless to curate. 2. Fit it into a pattern that makes sense. 3. Find a larger context for why this matters. 4. Share widely.
I think this fits into Harold Jarche’s simpler seek-sense-share framework.
Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck. Interesting links from article and from comments: http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/
Ignacio Conejo Moreno's curator insight,
February 14, 2015 7:35 AM
"A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it." Creo que esta definición zanja la discusión sobre si un "Content Curator" es una adaptación moderna al "Documentalista" de los medios tradicionales. De muy recomendada lectura para los que nos dedicamos a la Curación de Contenidos. |
very like
YOUR #roadmap thanks @Scoop.it
We advocate persona-fication--persona development--to better identify and understand your audience. Here's a great article on content strategy that speaks to the value of personas. Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.
There is no doubt that bias will influence persona development. But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too. Too often the lack of articulation increases the bias, not decreases it. Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias. Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light. It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,. When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.
Personas don't always work. Nothing is foolproof. The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky. There are other skills required besides persona development. Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.