How Hospitals Are Hustling as Content Creators | Lean Content | Scoop.it

Even the healthcare market has entered into the world of content marketing. Believe it or not, according to the Pew Research center, almost 80% of internet users go online for answers to health questions.


Some examples here include:


The Cleveland Clinic's Health Hub, which is a "one-stop shop for health tips and news, videos, physician blogs, expert Q&As and live online chats."  


The Miami Children's Hospital, who launched a YouTube channel featuring video explanations of complex surgeries performed on infants and children with heart defects.


The Childrens Hospital in boston, who created an app designed to make visiting this huge hospital easier and more comfortable for families and patients.