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Scoop.it!
As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism.
Guillaume Decugis's insight:
Email is one of these distribution channels which can consume a lot of time and have unpredictable results. At Scoop.it we wanted to experiment with it and adjust our efforts to it in the spirit of lean content. So here's what we learned. 
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If email is not an essential part of your content marketing mix, you're missing out. Here's why and how we found we could use as part of ours at Scoop.it.
Wow! Votre infolettre ne vous donne pas les résultats escomptés? Lisez sans faute cette chronique.