Description by The Scout Report
"PlayDecide is a free card game in which players learn about a particular topic, engage with different perspectives, and discuss the topic to refine their opinions and seek group consensus. Each 90-minute game can accommodate 4-8 players (recommended for ages 13 and up), which makes PlayDecide an excellent classroom resource for teachers or a team-building tool for professionals, organizations, and administrators. The gameplay (which is explained in a handy PDF guide, found by clicking "PlayDecide basics" on the page linked above) consists of three phases. In the first phase, players familiarize themselves with the issue at hand (e.g., "Young people in the media," "Future food systems," "Plastic pollution"). In the second phase, players share their opinions, listen to others, and refine their perspectives. In the final phase, the group approaches the issue together and players vote on their positions. PlayDecide games cover more than 350 topics and are available in 30 languages. The game is available under a Creative Commons license and materials for different topics are freely available to download (note: to download games, users will need to create a free account). PlayDecide was developed as part of a project funded by the European Union and coordinated by Ecsite, the European network of science centers and museums."
Jim Lerman's insight: This could be very engaging and productive for students, as well as a welcome change of pace.
Via
Jim Lerman
We've all been where Bryan Harris was when he wrote the above introduction to this post. As bloggers or content marketers, we always hear that voice in the back of our heads.
When are you going to just sit down and write that post? What are you even going to write about? How are you going to actually make an impact with the finished product?
This post validates one of the core values of Lean Content Marketing: leveraging existing information and communities that you already have access to to enhance your content marketing efforts.
Bryan goes on to describe his newfound writing process. He checks the analytics of his most recent tweets, finds the ones with the most clicks, then turns the central idea behind each one into a question that he can answer in the form of a blogpost.
Another method that Bryan mentions is checking Quora for someone already having asked the question you want to ask to get more insight into what knowledge you can provide. After all, one of the goals of content marketing is to teach your current and future clients the things that they want to know that you already do know.
One way to inspire content creation that I would add is to experiment with content curation. Curator [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] has been utilizing this method from day one. He created a process to inform his content creation that involves curating a post on a similar topic to his website's content hub, checking the analytics of that post, and then deciding whether or not his audience has a high enough interest in that topic to write his own post about it.
With the new analytics on Scoop.it, you can generate reports involving metrics such as audience engagement, views, shares, time of day at which the most views were generated, and more. When a piece of curated content has a high success rate, perhaps it's time to expand on that for your audience and provide the value that only you can provide by creating an original post of your own.