Language and Mind
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How to leverage analytics to create great content

How to leverage analytics to create great content | Language and Mind | Scoop.it

It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.
The last 10 minutes have gone something like this:
• What’s happening on Twitter? Boring.
• How about Facebook? Someone else got engaged. Yay for them.
• Any new emails? Delete. Delete. Inbox Zero!
• Hmm…


Via Ally Greer
Pat Heffernan's insight:

Practical and useful insight.

Ally Greer's curator insight, February 10, 2015 1:35 PM

We've all been where Bryan Harris was when he wrote the above introduction to this post. As bloggers or content marketers, we always hear that voice in the back of our heads. 


When are you going to just sit down and write that post? What are you even going to write about? How are you going to actually make an impact with the finished product?


This post validates one of the core values of Lean Content Marketing: leveraging existing information and communities that you already have access to to enhance your content marketing efforts.


Bryan goes on to describe his newfound writing process. He checks the analytics of his most recent tweets, finds the ones with the most clicks, then turns the central idea behind each one into a question that he can answer in the form of a blogpost.


Another method that Bryan mentions is checking Quora for someone already having asked the question you want to ask to get more insight into what knowledge you can provide. After all, one of the goals of content marketing is to teach your current and future clients the things that they want to know that you already do know.


One way to inspire content creation that I would add is to experiment with content curation. Curator [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] has been utilizing this method from day one. He created a process to inform his content creation that involves curating a post on a similar topic to his website's content hub, checking the analytics of that post, and then deciding whether or not his audience has a high enough interest in that topic to write his own post about it.


With the new analytics on Scoop.it, you can generate reports involving metrics such as audience engagement, views, shares, time of day at which the most views were generated, and more. When a piece of curated content has a high success rate, perhaps it's time to expand on that for your audience and provide the value that only you can provide by creating an original post of your own.

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Rescooped by Pat Heffernan from Scriveners' Trappings
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PlayDecide

PlayDecide | Language and Mind | Scoop.it

Description by The Scout Report

 

"PlayDecide is a free card game in which players learn about a particular topic, engage with different perspectives, and discuss the topic to refine their opinions and seek group consensus. Each 90-minute game can accommodate 4-8 players (recommended for ages 13 and up), which makes PlayDecide an excellent classroom resource for teachers or a team-building tool for professionals, organizations, and administrators. The gameplay (which is explained in a handy PDF guide, found by clicking "PlayDecide basics" on the page linked above) consists of three phases. In the first phase, players familiarize themselves with the issue at hand (e.g., "Young people in the media," "Future food systems," "Plastic pollution"). In the second phase, players share their opinions, listen to others, and refine their perspectives. In the final phase, the group approaches the issue together and players vote on their positions. PlayDecide games cover more than 350 topics and are available in 30 languages. The game is available under a Creative Commons license and materials for different topics are freely available to download (note: to download games, users will need to create a free account). PlayDecide was developed as part of a project funded by the European Union and coordinated by Ecsite, the European network of science centers and museums."

 

Jim Lerman's insight: This could be very engaging and productive for students, as well as a welcome change of pace.


Via Jim Lerman
Pat Heffernan's insight:

Agreed. PlayDecide sounds like a refreshing new option for mixed and multiple generations.

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Rescooped by Pat Heffernan from Content curation trends
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Reference Librarians Are Busier Than Ever

Reference Librarians Are Busier Than Ever | Language and Mind | Scoop.it
When it comes to finding 1837 Ohio weather reports or blueprints to build a guillotine, millions still prefer asking experts at the public library. ‘There’s no really stupid question.’
Via Guillaume Decugis
Pat Heffernan's insight:

A (rare) positive and encouraging trend....

Perfumeworkshop's comment, July 18, 2022 2:56 AM
nice
CorneliaLin's comment, September 29, 2023 12:15 AM
nice
WalkerMcgee's comment, September 29, 2023 12:59 AM
good
Rescooped by Pat Heffernan from Content curation trends
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Note taking is not enough to learn: why curation needs to be taught

Note taking is not enough to learn: why curation needs to be taught | Language and Mind | Scoop.it
Curation implies more than just collecting resources into a folder or notebook. It assumes a level of thoughtfulness as the curator considers the value that each artifact possesses within the context of the overall experience.

Via Guillaume Decugis
Pat Heffernan's insight:

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

Wes Thomas's curator insight, March 14, 2016 5:12 PM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

eddy woj's curator insight, March 17, 2016 6:41 AM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

Elizabeth Taylor's curator insight, March 1, 3:24 AM
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How to leverage analytics to create great content

How to leverage analytics to create great content | Language and Mind | Scoop.it

It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.
The last 10 minutes have gone something like this:
• What’s happening on Twitter? Boring.
• How about Facebook? Someone else got engaged. Yay for them.
• Any new emails? Delete. Delete. Inbox Zero!
• Hmm…


Via Ally Greer
Pat Heffernan's insight:

Practical and useful insight.

Ally Greer's curator insight, February 10, 2015 1:35 PM

We've all been where Bryan Harris was when he wrote the above introduction to this post. As bloggers or content marketers, we always hear that voice in the back of our heads. 


When are you going to just sit down and write that post? What are you even going to write about? How are you going to actually make an impact with the finished product?


This post validates one of the core values of Lean Content Marketing: leveraging existing information and communities that you already have access to to enhance your content marketing efforts.


Bryan goes on to describe his newfound writing process. He checks the analytics of his most recent tweets, finds the ones with the most clicks, then turns the central idea behind each one into a question that he can answer in the form of a blogpost.


Another method that Bryan mentions is checking Quora for someone already having asked the question you want to ask to get more insight into what knowledge you can provide. After all, one of the goals of content marketing is to teach your current and future clients the things that they want to know that you already do know.


One way to inspire content creation that I would add is to experiment with content curation. Curator [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] has been utilizing this method from day one. He created a process to inform his content creation that involves curating a post on a similar topic to his website's content hub, checking the analytics of that post, and then deciding whether or not his audience has a high enough interest in that topic to write his own post about it.


With the new analytics on Scoop.it, you can generate reports involving metrics such as audience engagement, views, shares, time of day at which the most views were generated, and more. When a piece of curated content has a high success rate, perhaps it's time to expand on that for your audience and provide the value that only you can provide by creating an original post of your own.

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Bad stuff would happen if your brain didn't cycle - Futurity

Bad stuff would happen if your brain didn't cycle - Futurity | Language and Mind | Scoop.it
Your brain constantly cycles up and down to maintain balance. If it didn't, you could have a seizure or become comatose.
Pat Heffernan's insight:

Rather dramatic headline, but interesting neuroscience.

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Guide to Accessibility, Diversity & Inclusion Communication

Guide to Accessibility, Diversity & Inclusion Communication | Language and Mind | Scoop.it
We created the Accessibility, Diversity and Inclusion Communication Guide to help you to reduce bias, increase access, and support diversity & inclusion.
Pat Heffernan's insight:

This Guide to Communication for Accessibility, Diversity & Inclusion seems particularly relevant after the public conversations of the last week.

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Why Your Content Strategy Desperately Needs Serendipity

Why Your Content Strategy Desperately Needs Serendipity | Language and Mind | Scoop.it
It is a marketer's nightmare. Your recipe for creating content is falling flat. Your content strategy desperately needs serendipity. Here's why & how.

 

 

Pat Heffernan's insight:

Oops, saw a little Einstellung effect today. Time for serendipity. #writing

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Storytelling In The Digital Media Age

Storytelling In The Digital Media Age | Language and Mind | Scoop.it
I often get asked why a Harvard neuropsychiatrist spends so much time talking about emotions and the brain in front of media and marketing research experts...
Pat Heffernan's insight:

Resist the appealing photo b/c this is for hard-core marketers.

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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Language and Mind | Scoop.it
How to sculpt an environment that optimizes creative flow and summons relevant knowledge from your long-term memory through the right retrie
Pat Heffernan's insight:

Perhaps the ideal mix is daily routine with regular opportunities for serendipity....

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