Marketing_me
11.5K views | +0 today
Follow
 
Rescooped by Alessandro Rea from Must Market
onto Marketing_me
Scoop.it!

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Marketing_me | Scoop.it

MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf]. 


Via Martin (Marty) Smith
Alessandro Rea's insight:

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

Deanna Dahlsad's curator insight, October 15, 2013 4:59 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Marketing_me
Interesting articles on marketing.
Curated by Alessandro Rea
Your new post is loading...
Your new post is loading...
Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
Scoop.it!

Why Everyone Thinks Inbound Marketing Is Content Marketing

Why Everyone Thinks Inbound Marketing Is Content Marketing | Marketing_me | Scoop.it

Contenuti non bastano se non si circondano con altre tattiche di marketing inbound. Scopri perché in questo articolo.


Via massimo facchinetti, Marco Favero
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Marketing automation tools compared: GetResponse, Marketo and HubSpot

Marketing automation tools compared: GetResponse, Marketo and HubSpot | Marketing_me | Scoop.it
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
Scooped by Alessandro Rea
Scoop.it!

Grow Your Company or Personal Brand with this New Guide to Influencer Strategy

Grow Your Company or Personal Brand with this New Guide to Influencer Strategy | Marketing_me | Scoop.it
This ebook from LinkedIn and HubSpot shows how you, your company or both
can become influencers.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Digital Customer Experience Isn’t Child’s Play. Just Ask Lego

Digital Customer Experience Isn’t Child’s Play. Just Ask Lego | Marketing_me | Scoop.it
I’ve spent the last 15 years of my career strategizing on how businesses can build great digital experiences that provide business value, meet audience needs and create operational efficiencies.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Why Business Strategy is Important to Brand Strategy

Why Business Strategy is Important to Brand Strategy | Marketing_me | Scoop.it
Learn about how the two strategies are differentiated and how to use business strategy to guide your brand strategy.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog

21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog | Marketing_me | Scoop.it
Follow these 21 marketing plan samples to piece together your own detailed marketing strategy document, with three free downloadable templates to use.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Dal CRM al Customer Experience Management: il valore e le aziende

Dal CRM al Customer Experience Management: il valore e le aziende | Marketing_me | Scoop.it
La convergenza di canali, strategie e processi nel Customer Experience Management apre le porte alla conoscenza dei comportamenti dei consumatori.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

How to Stay Ahead in Digital Marketing in 2016 - markITwrite

How to Stay Ahead in Digital Marketing in 2016 - markITwrite | Marketing_me | Scoop.it
Digital marketing in 2016 is a competitive discipline that demands a holistic approach - read our tips for staying ahead in the coming year.
No comment yet.
Rescooped by Alessandro Rea from DIGITAL MARKETING NEWS
Scoop.it!

Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante

Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante | Marketing_me | Scoop.it
There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day.
Via Sarah-Jayne Gratton
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

11 Content Curation Tools Every Marketer Needs

11 Content Curation Tools Every Marketer Needs | Marketing_me | Scoop.it
Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

10 jobs that didn’t exist 10 years ago

10 jobs that didn’t exist 10 years ago | Marketing_me | Scoop.it
From Uber drivers to millennial generation experts, here’s a selection of 10 occupations that weren’t around in 2006.
No comment yet.
Rescooped by Alessandro Rea from Copywriter Freelance
Scoop.it!

Principio di scarsità: 3 esempi per attirare i tuoi clienti

Principio di scarsità: 3 esempi per attirare i tuoi clienti | Marketing_me | Scoop.it
“ Il principio di scarsità è un'arma a tuo vantaggio. Vuoi sapere quali sono i suoi vantaggi? Lo puoi scoprire in questo articolo.”
Via Riccardo Esposito
Riccardo Esposito's curator insight, May 12, 2016 3:10 AM
Vuoi ottenere il massimo dai tuoi testi? Inizia a lavorare sulla strategia e sulla persuasione: ecco qualche indicazione utile per sfruttare il principio di scarsità definito da Robert Cialdini. Per approfondire: come diventare copywriter http://bit.ly/1vf9zhD
Rescooped by Alessandro Rea from SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
Scoop.it!

The Marketing Analytics Practice Is Evolving: How Can You Adapt?

The Marketing Analytics Practice Is Evolving: How Can You Adapt? | Marketing_me | Scoop.it
“ As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive”
Via Philippe Trebaul
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Influencer Marketing Day: Resources, Tools, and Dispelled Myths

Influencer Marketing Day: Resources, Tools, and Dispelled Myths | Marketing_me | Scoop.it
Our weekly digest of new influencer marketing content on resources, tools, interviews, and other relevant articles and posts.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

B2B Marketing Is All About Lead Generation

B2B Marketing Is All About Lead Generation | Marketing_me | Scoop.it
B2B marketers are placing their B2B marketing budget squarely on lead generation. B2B lead generation is the biggest priority and many brands are struggling
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Best Startup Business Ideas for Starting Online Business

Best Startup Business Ideas for Starting Online Business | Marketing_me | Scoop.it
List of 7 Best Startup businesses ideas For Starting Online Business... Start eCommerce business, Start Your own business. Best Startup Business Ideas For Starting Online Business
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

The Future of Marketing Lies with YouTube & Facebook Video

The Future of Marketing Lies with YouTube & Facebook Video | Marketing_me | Scoop.it
48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

5 Social Media KPIs to Measure for Effective Strategy | XEN Systems

5 Social Media KPIs to Measure for Effective Strategy | XEN Systems | Marketing_me | Scoop.it
We take a look at 5 key performance indicators (KPIs) you need to track and measure in order to improve your strategy and ROI.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Five Traits of a Modern Marketing Leader

In this week's CMO Spotlight, Drew Neisser talks to Rich Kylberg at Arrow Technologies about five traits of an effective marketing leader.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

When Should You Co-Brand?

When Should You Co-Brand? | Marketing_me | Scoop.it
Seven questions to help determine if co-branding with others is right for your organization, writes Jose Ignacio Monrabal.
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

The Recursive Product Strategy That Musk Used To Build An Empire

The Recursive Product Strategy That Musk Used To Build An Empire | Marketing_me | Scoop.it
Serial entrepreneur and Civic Co-founder and CEO Vinny Lingham shares what it actually means to build a company for the long term.
No comment yet.
Rescooped by Alessandro Rea from DIGITAL MARKETING NEWS
Scoop.it!

How to Help Your Staff to Curate Content : Social Media Examiner

How to Help Your Staff to Curate Content : Social Media Examiner | Marketing_me | Scoop.it
Is third-party content part of your social media marketing mix? With the right process, a team can become a content-curation powerhouse.
Via Sarah-Jayne Gratton
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

14 Reasons Why Inbound Marketers Make Great Advertisers

It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what…
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Google is making its assistant 'conversational' in two new ways

Google is making its assistant 'conversational' in two new ways | Marketing_me | Scoop.it

Google would like to remind you that you can talk with it.
Today Google is announcing a "Google Assistant" that essentially performs the same tasks as other Google interfaces do, but i

No comment yet.
Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Tools, Resources, and Platforms to Streamline Content Marketing

Tools, Resources, and Platforms to Streamline Content Marketing | Marketing_me | Scoop.it
“ Discover 30 tools, from marketing automation platforms to email systems, SEO software and website analytics. All can help streamline your content marketing. ”

Via Kamal Bennani
No comment yet.