Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.
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Juan Miguel Galeas's curator insight,
June 5, 2015 7:58 PM
La siguiente evolución del marketing "Lean Marketing", aplicando los principios de Lean Innovation y Lean Startup al marketing cambiará la forma de la profesión para siempre.
#gjc @galeasjupiter www.galeasjupiterconsulting.com
Jeff Domansky's curator insight,
October 16, 2016 12:18 PM
Applying lean startup methods to marketing makes a lot of sense.
Dean Ryan G. Martin's curator insight,
April 6, 2015 12:20 AM
To go viral, repurposing a content is all you need to do.
Christopher Jan Benitez's curator insight,
August 8, 2015 3:34 AM
Repurposing is a key strategy of the lean content marketing methodology. Are you leveraging it to its full extent? Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.
bkernus's curator insight,
December 13, 2014 11:16 PM
Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.
malek's curator insight,
December 15, 2014 4:58 PM
slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer
Gust MEES's curator insight,
December 31, 2014 9:51 AM
If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it. In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week.... Learn more: - http://www.scoop.it/t/21st-century-tools-for-teaching-people-and-learners/?tag=infographics
Michelle Gilstrap's curator insight,
December 31, 2014 4:02 PM
Always good to have a way to create good designs.
yorkecomm's comment,
December 1, 2014 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
Jeff Domansky's curator insight,
October 27, 2014 10:12 AM
Fast read and creative demonstration of Haiku Deck, a powerful, free presentation tool.
Brandanew's curator insight,
August 3, 2015 5:16 AM
Not everyone is lucky enough to work with a huge team of marketers, and those people also happen to not be lucky enough to get more hours added to their day! This list contains some great tools to keep your content marketing lean when you're working with limited resources. My personal favorite is Canva. I love using that to create quick & dirty graphics. I'd also add Skitch & Trello. Skitch is a great screenshotting tool that you can install for Mac and use to mark up images with arrows, text, circles, etc. Trello is another one that I can't live without. I'm on a content marketing team of two and we use Trello to manage our strategy in a lean way; keeping track of ideas, what's in progress, and what's been completed. ------------------- If you're an SMB or part of a #leancontent marketing team, join us on Facebook to talk content strategy with a lean mindset. If you're a marketer looking for an easy way to discover content, share it on social media, and publish it to your website, get a demo of Scoop.it today.
Brian Yanish - MarketingHits.com's curator insight,
September 10, 2014 10:38 AM
Great article to help you with your lean content marketing strategy. Do you serve leftovers? |
Dean Ryan G. Martin's curator insight,
March 11, 2015 4:57 AM
"Mistake #5: Content Has To Be Perfect & Long" I agree. A 140-character tweet is a content. It's probably the shortest content but believe it, it can still attract attention - especially if it contains a link and photo.
Oliver Durrer swissleap.com's curator insight,
December 11, 2014 12:48 PM
A case in point for content curating.
Denise Gabbard's curator insight,
October 25, 2014 7:51 PM
So many social networks-- so little time-- some good tips to lessen the time commitment but still get effective results.
Rhonda White's curator insight,
October 26, 2014 9:10 AM
A good reason to determine which social media networks are best for your business:
"Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel."
Procom-europ_RP's curator insight,
November 8, 2014 1:08 PM
Before you create your speedy social media management plan considers what social networks your business needs to be on. For a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel
Kinq p's curator insight,
October 2, 2019 2:05 AM
How to Repurpose Video Content Marketing Ideas for Brand Awareness |
Love the advice about personas
YOUR #roadmap thanks @Scoop.it
We advocate persona-fication--persona development--to better identify and understand your audience. Here's a great article on content strategy that speaks to the value of personas. Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.
There is no doubt that bias will influence persona development. But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too. Too often the lack of articulation increases the bias, not decreases it. Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias. Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light. It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,. When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.
Personas don't always work. Nothing is foolproof. The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky. There are other skills required besides persona development. Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.