Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
Scooped by
Guillaume Decugis
onto Lean content marketing |
While some people say content is king, more and more are also saying distribution is queen (and some say she actually wears the pants). The study of more than 3,000 US SMBs that we led at Scoop.it made us realize how much ignored some distribution opportunities are for businesses that don't have huge budgets and need to be focused.
When you already struggle to maintain and update a Facebook page and a Twitter account, how can you have time for LinkedIn, Google+ etc...?
A lot of people will recommend to carefully think your strategy and decide which social network is good for you. This is great advice but how can you know for sure before trying it out?
I think there's another approach to this. A #leancontent approach which consists of simplifying the ROI equation by making the investment minimal. By integration on content curation in your content mix and by using cross-posting techniques (such as what we just enabled in Scoop.it with LinkedIn Company Pages), you can effectively test whether such or such social network destination works out.
And who knows? You might discover you not only have to be everywhere but also that you can be.
People are 50% more likely to purchase from a company they interact with on LinkedIn. While Facebook pages have been the priority to a lot of companies, LinkedIn is a great way to generate demand and leads through content - especially for B2B marketers.
This is a study on what's missing to SMBs to achieve that and how to fix the content problems they have in an efficient way.