Infographics stand out in a sea of text. Infographics condense information into a friendly visual format to make it easier to consume, understand and remember. Here are five reasons to include infographics in your content marketing format mix...
Heidi Cohen, marketing consultant, outlines eleven great ways to creat infographics that work. Though this genre of content creation/marketing may take a little (read: a lot) more effort than blogging or curation, it's important to include infographics in your mix. When it comes down to it, people don't have the time - or willingness - to read long articles with lots of stats and information. With a visually pleasing and entertaining illustration, you're more likely to get your more complex ideas and stats across while also encouraging sharing.